A recent CSO Insights study found that over 80% of sales organizations are now using CRM software - nearly double the adoption rate of a decade ago. But CRM usage doesn’t end with sales.
First of all, you have to do some research on the right CRMsystem to adopt. This is important because quick and uninformed business decisions may lead you to financial troubles. Most companies want to invest in a CRM project, but hesitate due to the fact that they do not know how it will affect their business.
No one wants an investment that has the potential to ruin their business. As you learn more, you will realize that a CRMproject is expensive. Hence, it is unacceptable to incur a loss due to a project.
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